Culture that nurtures.
Onigiri Kororin is a little taste of Japan, based in Chicago.
This project focused on conveying the owner's story and his connection to food and culture.
The White Canvas of Food
In Japanese culture, food goes beyond its purpose. In each ingredient, we find tradition, and in every process of cooking, we find a ritual.
Food connects us with our past and gives us the fuel for the future. Like the rolling rice ball, we are in constant motion that leads to transformation.
Onigiri Koririn is made for adventurous people—those who love discovering new flavors and experiences. Everything we create is designed to offer quick, easy meals that are both nutritious and delicious.
Handy, tasty, and nutritious.
Take a bite and enjoy the experience.
My part in this project.
Brand Strategy.
Brand Narrative.
Key Messages and Tagline.
Packaging.
Some BTS.
Onigiri Koririn draws its cultural roots from the Japanese fairytale of the rolling rice ball, symbolizing the values of honesty and harmony.
Founders Yuta and Cristina created Kororin with the vision of bringing authentic Japanese cuisine to Chicago. The brand’s creative concept and storytelling blend three pillars: celebrating culture, offering practicality, and evoking memories through food.
Agency: ALG Digital.