Foraging for Balance.
Forij is a holistic brand that focuses on creating functional, delicious, and nutritious granola infused with mushrooms, providing essential nutrients for your brain and gut.
The Modern Forager.
The creative concept I developed for this brand centers around telling the story of someone who hunts for the best available food, lives intentionally and possesses a keen eye and vision for enhancing their mind, body, and lifestyle through food.
My part in this project.
Brand Strategy.
Brand Narrative.
Key Messages and Tagline.
Packaging Wording.
The Story.
We are in constant movement. In the past, we foraged for wild vegetation and nutrients to have a subsistence lifestyle. We acted by a combination of instinct and need. With time, we have distanced ourselves from nature.
We are in continuous evolution. We seek to re-establish that connection by taking a new approach to a balanced and healthy lifestyle through food. Our needs have evolved, we seek functionality, but our instinct is still intact.
We are modern foragers. Directly from the source, we offer granola elevated by mushrooms. Good for your brain, good for your body, and good for you without sacrificing taste or texture.
We return to nature.
Agency: ALG Digital.