I have a Bachelor's degree in Advertising and Communications from Tecnológico de Monterrey, with international experience at Università Cattolica del Sacro Cuore in Milan.

I’ve always been captivated by the creative side of business. I am passionate about helping brands find the perfect way to tell their stories and forge meaningful connections and communities.

This passion has led me on a diverse career journey: from launching my own creative agency to collaborating with universities, retail brands, financial companies, and more.

I’ve navigated both the analytical and creative sides of marketing, honing skills such as copywriting, UX writing, social media strategy, and crafting marketing campaigns, among others.

One of my greatest strengths is my adaptability to new circumstances and challenges. Entrepreneurship taught me to manage projects, build lasting client relationships, lead design teams, and handle finances and legal matters.

I firmly believe in the power of words to create unforgettable, lasting connections. That’s why I thrive in the creative field—it’s a constantly evolving space, always offering something new to explore, learn, and discover.

In this ever-changing landscape, stories are limitless—they just need the right voice and strategy to come to life.