Let’s find something RARE.
RARE Properties is a real estate firm that represents buyers and sellers across Los Angeles and the surrounding regions.
We find the RARE gems.
For this project, my primary task was to analyze, edit, and create strong key messages for the brand's communication, ensuring everything presented aligned with the brand's tone of voice, values, and unique position in the market.
My part in this project.
UX Writing and editing.
Ensuring alignment with the brand's tone.
Using Figma to exchange client information and curate messaging for the site.
BTS.
In UX writing projects, it is essential to strike the perfect balance between technical information and the brand's tone of voice. For this project, we used Figma to facilitate the exchange of client information and the curation of messaging, resulting in a strong and appealing site.
Agency: ALG Digital.