Timeless Duality.

MAYA is a luxury resort from the Marriott chain located in Zanzibar, inviting guests to immerse themselves in the infinite present, release their worries, recharge their spirits, and find balance.

The beauty of finding duality.

MAYA’s social media content is an immersive and poetic exploration of the inherent beauty found within the duality of the resort.

The concept of harmonizing opposing forces reflects the essence of Maya's philosophy, where guests are encouraged to find balance, unity, and a deeper understanding of themselves and the world around them.

It invites followers to embark on a captivating journey, where the dance of opposites unfolds in a mystical and electric realm.

Through enchanting visuals and inspiring narratives, we celebrate the harmonization of contrasting forces, illuminating the interplay between light and dark, tranquility and energy.

The content will be an aspirational voyage of self-discovery, where the balance of duality sparks inspiration and ignites the soul.

My part in this project.

For MAYA, I developed a comprehensive strategy book designed to streamline communication and content creation for their brand. This guide consolidates strategies to enhance their presence across various digital platforms. It enables the client to define objectives, identify their audience, plan content, and measure results, serving as a crucial tool for establishing a powerful digital presence.

In addition, I developed brand content pillars that guide content creation. The strategy book includes a section where I transformed these brand pillars into specific topics, formats, and ideas for creating static content, videos, and ads. This book also defines descriptive texts for the brand bios, recommends optimal posting times for each platform, and identifies brands that can serve as references for future strategies (benchmark).

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  • Precedent and Insight.

  • Social Media Creative Concept.

  • Social Media Strategy.

  • Content Planning.

The Concept.

In the realm of existence, duality is the most basic state of nature; a dance of opposites, where wonder unveils whispering secrets through nature's symphony.

The release and recharge are entwined, forever flowing in divine harmony. From letting go to finding renewal, from unwinding serenity to revitalizing energy, together these opposites forge the sacred balance found in MAYA.

Agency: Firmalt.

Social Media Bio’s

Instagram

Timeless Retreat in Zanzibar.
Stay in the infinite present.
Release, recharge, and find your balance.

Hashtags

#ReleaseAndRecharge (8M)
#CoupleGetaways (20M) (Hot Now)
#DreamVacations (10.8M)
#LiveZanzibar (15 M) (Hot Now)

TikTok

Timeless Retreat in Zanzibar.
For couples and the daring.
Release, recharge, and find your balance.

Hashtags

#traveljourney (5M)
#doyoutravel (15M) (Hot Now) #sustainabletravel (4M)
#wanderlust (10 M) (Hot Now)

Media Strategy

Here are some examples of the social media strategy designed for MAYA.

Please note that this is just a snapshot of the strategy, which is much more extensive and detailed.

  • 1. The Dance of Light and Shadow. Where light dances with darkness, chaos meets tranquility, and silence harmonizes with music. Display of the day and night activities.

    2. Photography of nature’s contrasts. For example, a photograph of a serene sunset over the ocean, with dark silhouettes of palm trees creating striking shadows on the sand.

    3. Photography of Maya's. Natural surroundings. For example, a carrousel of the lush greenery surrounding the resort.

  • 1. Indulge in Luxury. Show a glimpse of the lux experiences at Maya’s Resort. For example, a video with a close-up shot of a plush bathrobe and slippers invites viewers to relax and unwind. Transition to a video showcasing a private spa room with soothing music and candles, emphasizing the serene atmosphere.

    2. Nature's Whispers. Stories are captivating and serene visuals of Maya's natural surroundings in the form of short videos and images in an ASMR style. For example, the sound of the waves and the ocean in the display.

    3. Exclusive Retreat. Show different visual perspectives of the resort. For example, a story with an aerial shot of the resort's private villas nestled amidst lush greenery. Transition to a series of quick video clips showcasing the lavish interior of one of the rooms, featuring the pool, and stunning views.

  • 1. Virtual Tours. Take followers on virtual tours behind the scenes of Maya, showcasing the resort's facilities, staff, and enchanting settings.

    2. Duality in Timelapses. Create visually captivating timelapse videos that showcase the transformative aspects of Maya's experiences.

    a) From sunrise to sunset.
    b) From tranquility to vibrant energy.
    c) Vibrant colors to calmer colors.
    d) Spa to partying at night.

    3. Mindfulness Moments. Create short videos guiding viewers through quick mindfulness exercises, set against the serene backdrop of nature at Maya.

  • 1. Information and accommodation. Showcasing the different types of accommodation options available at Maya.
    a) Locations
    b) Customer service hours
    c) Contact

    2. Experiences. Highlight the duality of the range of experiences offered at Maya, creating a highlight per experience/activity.
    a) Relaxing activities
    b) Sport activities.
    c) Cultural excursions.

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