An asian-fusion awakening.
Kai is an Asian-fusion restaurant in Zanzibar, that offers a unique dining experience characterized by its mystical ambiance and flavorful dishes.
Symphony of Shadows.
The creative concept:
In the heart of Zanzibar, the jungle’s shadows hide a mystery oasis only for those who listen to the whispers of the night. Together, these shadows trace a path, one that guides through the different rhythms of the island and leads the way into this immersive oasis. Awakening from the mystical embrace of shadows, Kai creates an ethereal fusion of culinary mastery, seductive ambiance, and the pulsating heartbeat of contemporary Asian- fusion fine dining. This is not just a dining experience; it’s a symphony of senses, a delight of flavors and sounds that resonate through the night.
My part in this project.
Brand Creative Concept.
Taglines.
Brand Narrative and Story.
Key Messages.
Social Media Strategy.
The Story.
On a moonlit night in the heart of Zanzibar, whispers moved through the jungle, calling everyone who was attuned to the secrets of the night.
Amidst the shadows, an oasis of mystery lay, known only by those who know to listen to the rhythms of the island.
Kai emerges as a symphony of senses, where every dish tells a story, and every bite is a journey to a foreign land.
Guided by the shadows that dance along the paths, anyone fortunate enough to encounter this space indulges in Kai's oriental flavors and aromas.
This is a mystical space for those who follow the rhythm of the night.
Agency: Firmalt.
Social Media Strategy
Social Media Strategy
An exploration of the senses.
For those who seek the mysteries of Zanzibar, Kai offers a journey into a symphony of senses and flavors for those who dare to wander. Awaken your palate to an exquisite fusion of Asian traditions and contemporary creations that transport you to a delight like no other.
Brand Content Pillars
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Delve into the stories behind Kai's exquisite dishes, exploring the inspirations, ingredients, and cultural influences that shape each culinary creation. From traditional Asian recipes with a modern twist to innovative fusion dishes, this pillar invites guests to discover the story behind every bite at Kai.
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Immerse followers into the allure of Kai's ambiance, showcasing the interplay of light and shadow that transforms the restaurant into a mystical place. This pillar invites audiences to experience the ethereal beauty of Kai's moonlit setting and the mesmerizing dance of shadows that accompanies their dining journey.
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Highlight the unique experiences and events that unfold at Kai after nightfall, from rooftop experiences to nightlife events that complement the restaurant's atmosphere. This pillar offers followers a glimpse into the vibrant nightlife of Zanzibar through the lens of Kai, encouraging them to embark on nocturnal adventures filled with gastronomic delights.
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Showcase the sensory delights that await guests at Kai. Through behind-the-scenes footage, immersive audio clips, and tantalizing taste tests, this pillar invites followers to awaken their senses and join Kai on a journey of culinary discovery unlike any other.